Background

Hancocks, a leading distributor of premium spirits, needed a set of engaging sales tools to effectively showcase their premium spirits lineup to potential customers. The goal was to create presentations that would not only capture the essence of each spirit but also provide sales teams with the tools they needed to engage customers in a meaningful way.

Objective

My task was to design interactive iPad presentations and printed booklets that would serve as powerful sales tools, highlighting the unique qualities of each spirit in Hancocks’ portfolio. The objective was to create a visually captivating and user-friendly experience that would help sales teams effectively communicate the premium nature of these products.

Approach

I began by closely collaborating with Hancocks to understand the key features and selling points of each spirit. Using this insight, I designed interactive iPad presentations that were both visually stunning and easy to navigate, allowing sales teams to present each product in a dynamic and engaging way. Additionally, I created printed booklets that mirrored the digital presentations, ensuring consistency across both mediums. These booklets were designed to be visually appealing, with high-quality imagery and carefully crafted layouts that highlighted each spirit’s unique characteristics.

Outcome

The resulting trade presenters were highly effective in helping Hancocks’ sales teams engage with potential customers. The interactive iPad presentations provided a modern, tech-savvy way to showcase the products, while the printed booklets offered a tangible, high-quality takeaway for customers. The combination of these tools not only enhanced the sales process but also reinforced the premium positioning of Hancocks’ spirits lineup. The project was well-received, and the sales teams reported increased engagement and interest from customers, attributing much of their success to the quality and effectiveness of the materials provided.