Luke McArthur

Designer extraordinaire

East Imperial

A world-class collection of New Zealand made tonic waters and mixers. All-natural, low in sugar, and inspired by a 1903 recipe.

Role
Head of Design

Client
East Imperial

RHCNZ Medical Imaging Group

New Zealand’s leading radiology provider.

Role
Lead UI Designer

Client
Smart Digital

With over 20 years of experience in the creative industry, I have a proven track record of delivering world-class digital experiences and transforming brands across various platforms and mediums for some of Australasia’s biggest agencies and brands.

Oh, and I’m passionate advocate of utilising AI as a design tool – because why wouldn’t you? 

Things I’m good at:

Branding
Art direction
Digital design
UX & UI
Product design
Video editing
Prompt enginnering
Audio production

Adobe CC Suite
Figma
Midjourney
Capcut
Cubase
Elementor

A.I. Creative Content

Leveraging the power of Midjourney and PS Generative Fill to create engaging creative.

Role
Prompt Engineer + Creative Lead

Client
East Imperial

Paypulse

Fintech app for the savvy Gen Z consumer.

Role
Lead UI Designer

Client
Paypulse

Magnificent Memory Machine

Award winning campaign for New Zealand charity Canteen.

Role
Lead UI Designer

Client
Smart Digital

Gin Jubilee

World’s largest celebration of everything gin.

Role
Creative + Design Lead

Client
East Imperial

PIXL

A conceptual design project aimed at adhering to Web3 design principles.

Role
Design Lead

Client
Portfolio

But wait... There's More

A selection of other projects I’ve worked on over the years.

Role
Various

Client
Various

"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."

Antoine de Saint-Exupery

Hit me up

Feel free to say hi at hello@ldm.digital

Or give me a buzz on +64 22 065 1240