Magnificent Memory Machine

Silver Caples award winning campaign for New Zealand charity Canteen.

Design Lead

Canteen via M&C Saatchi

Design lead for M&C Saatchi

The Magnificent Memory Machine was an idea we had for CanTeen, our charity client that supports young people living with cancer. The machine took bad memories and replaced them with great new memories. We created both a physical machine that people could activate using Facebook on their mobile as well as a Facebook version. The money collected by the machine was used to literally replace the bad memories young people had and replace them with new, happy ones.

For this project I crafted the typographic lockup as well as all image grading and retouching, designed an online interactive experience that complemented the physical machine as well as digital media.

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