Yourplayer
YourPlayer Redefining the at-home sports watching experience. Design Lead Art direction Product design Illustration UX + UI In my role as the lead product designer and creative for YourPlayer, I spearheaded the design direction and managed UX workshops and design sprints. Working closely with stakeholders, I aligned key objectives and guided the team through ideation […]
Tradify Brand
Tradify Brand manual for Tradify. Designer Art direction Design Marketing Tradify, a SaaS service for tradespeople, faced scattered branding and a lackluster website. The aim here was to create consistency in looks and messaging and to establish clear brand guidelines and a toolkit for uniformity. Background Tradify, a SaaS service designed for tradespeople, was struggling […]
Branding
Branding A selection of brand logos I’ve created. Design Lead I have extensive experience in logo design and branding, having crafted logos for a wide range of brands over the years. My approach is deeply collaborative, working closely with key stakeholders to ensure each design meets the unique needs of the client. I follow a […]
Hancock’s Trade Presenters
Hancock’s Trade presenters for NZ’s largest distributor of wines and spirits. Designer Art direction Design Marketing Created captivating sales tools for Hancocks’ premium spirits lineup, by designing interactive iPad presentations and printed booklets for sales teams to engage potential customers effectively, highlighting each spirit’s uniqueness. Background Hancocks, a leading distributor of premium spirits, needed a […]
Smartvent
Smartvent Redesign of the antiquated Smartvent website, giving it a more contemporary look + feel. Design Lead Art direction Digital design UX/UI As lead designer, I transformed Smartvent’s antiquated website into a sleek, professional, and user-friendly platform that would not only reflect the brand’s true value but also drive customer engagement and sales. The website […]
Sunrise Foundation
Sunrise Foundation Redesign of the antiquated Sunrise Foundation website. Design Lead Art direction Digital design Branding UX/UI Transforming Sunrise Foundation’s outdated website into a modern, responsive platform that effectively communicates their mission and engages donors. The catch? I had to work within a minimal budget, but given the charitable nature of the project, I was […]
Magnificent Memory Machine
Magnificent Memory Machine Silver Caples award winning campaign. Design Lead Art direction Typography design Retouching For this project I meticulously crafted the typographic lockup, directed the image grading and retouching to ensure a polished visual aesthetic, and designed a seamless online interactive experience. This digital experience was carefully integrated with the physical machine and extended […]
Gin Jubilee
Gin Jubilee Asia’s largest celebration of gin. Head of Design Brand design Art direction Digital design Web dev Marketing An overhaul of the Gin Jubilee brand, infusing it with a playful, 1950s-inspired identity. This transformation encompassed a new logo, a vibrant colour palette, and a fresh suite of marketing materials. The cohesive brand refresh played […]
RHCNZ
RHCNZ Group New Zealand’s leading radiology providers. Design Lead Art direction Digital design UX/UI Strategy Pitch winner View desktop prototype View mobile prototype Design lead on a successful pitch for the redesign of all RHCNZ websites nationwide. The primary goal was to establish a unified online platform that prioritised a consistent user experience for patients […]
Pixl
Pixl A conceptual design project. Design Lead Art direction Digital design UX/UI View prototype The goal was to elevate the presentation of complex blockchain-related content through engaging visuals and interactive elements. Leveraging scroll-based background animations, breathing life into otherwise technical information, ensuring a captivating user experience. With the increasing intricacies of blockchain technology, the goal […]
