AI creative

AI Creative Leveraging the power of AI to create engaging creative. Creative director Creative direction Midjourney Runway Photoshop Generative Fill Retouching In a saturated market of AI-generated imagery, the ability to seamlessly incorporate brands and products into the final visuals is paramount to standing out. Watch out for those hands though. I combine the powers […]

P2 Power

P2 Power New Zealand’s first peer-to-peer energy trading company. Design Lead Brand design Art direction Digital design View desktop prototype View mobile prototype As the design lead for P2 Power, I was tasked with creating a modern landing page experience. The brief was to develop a design that felt both futuristic and tech-focused, capturing the […]

Paypulse

Paypulse Fintech app for the savvy consumer. Design Lead Product design Illustration UX + UI View live prototype PayPulse, an American fintech startup, approached me to help bring their vision of a modern banking app to life. Targeted at savvy, younger consumers, this project required a fast turnaround and a fresh, engaging design. I was […]

East Imperial

East Imperial Global leader in premium beverages. Head of Design Brand design Art direction E-commerce (Shopify) Packaging Marketing A world-class collection of New Zealand made tonic waters and mixers. All-natural, low in sugar, and inspired by a 1903 recipe. As the Head of Design at East Imperial I have spearheaded every touch-point of this globally […]