East Imperial
Global leader in premium beverages.
Head of Design
Brand design
Art direction
E-commerce (Shopify)
Packaging
Marketing
A world-class collection of New Zealand made tonic waters and mixers. All-natural, low in sugar, and inspired by a 1903 recipe.
As the Head of Design at East Imperial I have spearheaded every touch-point of this globally lauded, premium mixer brand – from brand identity, packaging, Shopify Plus webstore custom design + all marketing collateral in both digital and print.
The East Imperial website boasts a visually engaging design that resonates with visitors while providing a seamless and secure shopping experience. My end-to-end involvement, from design to development, has resulted in a high-performing online presence.
Award winning
We were incredibly proud to receive a bronze award for the design of our 180ml can packaging in the prestigious Dieline Awards for in-house teams, selected from a pool of over 1,700 entries spanning 27 countries.
I’m a strong advocate for utilising AI generative creative to produce engaging marketing collateral. This has helped the business not only save on expensive product shoots, but also placed the brand at the forefront of utilising this technology in a unique and effective way.
Award winning
We’ve receive 2 gold medals at the Pride in Print Awards for both our 7x 150ml and 10x 150ml Tasting Cases Packaging.
The Pride In Print Awards are the pinnacle of recognition for the best in visual print communication products produced in New Zealand.
