YourPlayer

Redefining the at-home sports watching experience.

Design Lead

Art direction

Product design

Illustration

UX + UI

In my role as the lead product designer and creative for YourPlayer, I spearheaded the design direction and managed UX workshops and design sprints. Working closely with stakeholders, I aligned key objectives and guided the team through ideation and prototyping, leading to the successful creation of a Minimum Viable Product (MVP).

This innovative platform was poised to redefine the sports-watching experience, creating an immersive environment where users could engage, play games, and interact while watching sports on TV. The project ingeniously blended real-time API data, customisable avatars, and interactive features, all within an agile framework that fostered continuous innovation.

Background

The journey commenced with a clear vision – to bring the excitement of watching sports with friends in a pub-style setting to the comfort of one’s home. I meticulously crafted the UI/UX design, prioritising user engagement, customisation, and real-time interaction. This process involved planning dynamic user journeys, developing high-fidelity wireframes, and translating them into a visually immersive and user-friendly design.

Challenges

Real-Time Data Integration: Incorporating real-time API data seamlessly into the app was challenging. We created a robust backend architecture that efficiently processed and displayed real-time actions, elevating the user experience.

Customisable Avatars: Enabling users to create and customise their avatars required a user-centric approach. We designed an intuitive avatar creation process, ensuring users could effortlessly personalise their digital counterparts.

Agile Innovation: Operating within an agile framework demanded adaptability and continuous innovation. I led the design process, embracing new ideas and seamlessly integrating them into the app’s evolving interface.

Outcome

YourPlayer emerged as a pioneering mobile app, redefining the sports-watching experience. Users can now engage, interact, and enjoy sports with a sense of camaraderie, all from the comfort of their homes. As the lead product designer, I successfully crafted an immersive platform that integrates real-time API data, customisable avatars, and interactive features. This project exemplifies my ability to lead design, foster continuous innovation, and create user-centric UI/UX in a dynamic environment.

Auckland
New Zealand

hello@ldm.digital

Hit me up

Feel free to say hi at hello@ldm.digital

Or give me a buzz on +64 22 065 1240