Banking microsite to generate leads for the younger consumer.
Role
Design Lead
Client
TBWA
In response to the evolving banking landscape and a desire to appeal to a younger demographic, ANZ embarked on a project to create a captivating microsite.
The objective was clear: generate leads and entice users to open a new account or switch to ANZ. Unlike the traditional and somewhat dry ANZ banking site of the time, this microsite needed to exude modernity and contemporaneity. Each unique selling proposition found its home in distinct sections, offering bite-sized information that was easy to digest. To bring the site to life, we incorporated engaging micro-animations and interactive elements.
