WorkingIn sought to transform its online presence. As the lead UX, UI, and designer, my primary goal was to enhance the website’s user-friendliness and appeal to immigrants while maintaining a corporate essence. We strategically harnessed core brand colours to strike a balance between approachability and professionalism.

The project was guided by the aspiration to create a user-friendly and visually appealing platform for immigrants. This required a delicate balance between modern design standards and the client’s vision, which, at times, diverged from current design trends.