Background

The Sunrise Foundation, a charitable organisation, faced the challenge of an outdated website that didn’t effectively communicate their mission or engage potential donors. The website lacked modern design elements, responsiveness, and provided a subpar user experience. Additionally, their branding and logo were in need of a refresh to better align with their mission and resonate with their audience. The foundation needed a comprehensive update to both their online presence and visual identity, all within a minimal budget.

Objective

I was tasked with transforming the Sunrise Foundation’s website into a modern, responsive platform that effectively communicated their mission, engaged donors, and provided a seamless user experience. Additionally, I was responsible for giving their branding, including the logo, a quick refresh to create a more cohesive and contemporary look that would enhance the foundation’s overall identity.

Approach

I began by collaborating closely with the foundation to understand their mission, goals, and the needs of their donors. With this insight, I redesigned their website to be visually appealing, highly functional, and user-friendly. The new site featured a responsive design to ensure accessibility across all devices, with clear, compelling content that effectively communicated the foundation’s mission.

In parallel, I undertook a refresh of their branding, including updates to the logo. The refreshed visual identity was designed to be modern yet timeless, creating a stronger connection with their audience while maintaining the foundation’s core values. This branding update was seamlessly integrated into the new website and all related materials.

To maximise impact within the budget constraints, I leveraged cost-effective tools and focused on essential features that would deliver the most value. This included intuitive navigation, prominent calls-to-action for donations, and easy access to information about the foundation’s initiatives and impact.

Outcome

The redesigned website and refreshed branding successfully revitalised the Sunrise Foundation’s online presence and visual identity. The new, modern website effectively communicates their mission and engages donors, providing a seamless user experience. The refreshed branding, including the updated logo, has strengthened the foundation’s identity, helping to build trust and recognition within their community. Despite budget constraints, the project delivered significant improvements, with the foundation reporting increased donor engagement and positive feedback on both the website and the updated brand look.