Gin Jubilee
Asia's largest celebration of gin.
Head of Design
Brand design
Art direction
Digital design
Web dev
Marketing
An overhaul of the Gin Jubilee brand, infusing it with a playful, 1950s-inspired identity. This transformation encompassed a new logo, a vibrant colour palette, and a fresh suite of marketing materials. The cohesive brand refresh played a pivotal role in attracting a wider and more diverse audience, ultimately contributing to the festival’s resounding success.
The Gin Jubilee website boasts a visually engaging design that resonates with visitors. I designed and built the festival’s website in one week, showcasing my proficiency in both web design and development.
Marketing collateral
I also produced a large suite of marketing collateral to support the event – from billboards, street posters, table talkers, banner ads and in-store pomotional pieces.
Background
As the largest gin festival in Asia, Gin Jubilee has a longstanding reputation for celebrating the spirit of gin. However, the festival’s previous branding lacked the vibrancy needed to resonate with a broader, more diverse audience. The challenge was to create a fresh, cohesive brand identity that would not only attract gin enthusiasts but also appeal to a wider demographic.
Objective
The goal was to completely revamp the Gin Jubilee brand with a playful, 1950s-inspired identity. This included designing a new logo, developing a vibrant colour palette, creating an extensive suite of marketing collateral, and building a new website—all within a tight timeframe. The rebrand needed to be cohesive across all touchpoints, ensuring a consistent and engaging experience that would draw in a wider audience.
Approach
I led the brand overhaul, starting with the creation of a distinctive logo that encapsulated the lively spirit of the 1950s. The vibrant colour palette was carefully selected to reflect the festival’s energetic atmosphere. In addition to the brand refresh, I designed and built the Gin Jubilee website within one week, ensuring that the online presence matched the new identity. The website was designed to be user-friendly and visually engaging, serving as a central hub for festival information and ticket sales.
Furthermore, I produced a large suite of marketing materials, including billboards, street posters, table talkers, banner ads, and in-store promotional pieces. Each element was designed to create a cohesive brand experience that captured the festival’s playful essence.
Outcome
The brand overhaul, combined with the quick development of the new website, played a crucial role in the Gin Jubilee festival’s resounding success. The refreshed identity not only attracted a broader and more diverse audience but also elevated the festival’s profile across Asia. The cohesive brand experience, supported by a robust suite of marketing collateral and a fully functional website, helped solidify Gin Jubilee’s status as a must-attend event for gin lovers and festival-goers alike.
