With over 20 years of experience in the creative industry, I have a proven track record of delivering world-class digital experiences and transforming brands across various platforms and mediums for some of Australasia’s biggest agencies and brands.
East Imperial
Global leader in premium beverages.
Head of Design
View project
Paypulse
Fintech app for the savvy consumer.
Design Lead
View project
AI Creative
Leveraging the power of AI to create engaging creative.
Creative Lead
View project
RHCNZ
NZ's largest radiology provider.
Design Lead
View project
P2 Power
NZ's first peer-to-peer energy provider.
Design Lead
View project
Expertise
With over 20 years of experience in the creative industry, I bring a wealth of expertise and a deep passion for design. Throughout my career, I’ve successfully led design teams and executed projects across a wide range of sectors. My expertise spans branding, art direction, digital design, UX & UI, and product design, allowing me to craft compelling brand identities and exceptional digital experiences.
I’m highly proficient in industry-standard tools, including the full Adobe CC Suite, Figma, Midjourney, Capcut, Cubase, and Elementor. My approach is rooted in blending creativity with strategic thinking, always aiming to achieve impactful results that align with business objectives.
As a design leader, I’m committed to fostering a collaborative and inclusive environment where creativity can thrive, and I bring my expertise to every project, driving innovation and excellence.
